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McCain’s Smoothies

8 November, 2005

Santa

Brilliant series of commercials for McCain’s smoothies, thanks to a brilliant and unexploited consumer insight. Of the three of them, I rather prefer the one with the smashed bottled ship. Satisfying kids with a smoothie seems to be a bit too easy. The heart broken acting in the smashed ship version was also spot-on.

http://www.boardsmag.com/screeningroom/commercials/2071/

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